How clearly your retainer offer is designed to help your consulting client solve specific problems, make strategic decisions, manage change, increase efficiency, and/or achieve certain goals.
The alignment between your business goals and the value you provide to your clients. With successful retainers, you've decoupled the price from with the amount of time you spend delivering your services.
The process by which you market and sell your retainer services. It involves attracting ideal clients who find value from your guidance and expertise, and building trust with them to the point where they want to engage you as their ongoing advisor.
Your mindset impacts the way you think about yourself as an expert, your client's willingness to pay you for your expertise and access to you, and the value of your retainer itself. It's the critical success factor most consultants overlook.
